Cleaning with care and purpose.

Meet Vikelas

Hi, I’m Vikelas Carey, founder of New Leaf Cleaning. I started this business because I believe companies can be a force for good — not just profit.

That’s my family in the photo. We live here, a few blocks from most of the homes we clean. Having a little one is what made me understand this job at all — we lost entire Saturdays to a house that never quite stayed clean, and we were the lucky ones, with two of us and one kid.

So I know what I’m actually selling, and it isn’t a clean kitchen — it’s the Saturday you get back. Families are drowning in the mental load of keeping a home — juggling schedules, chasing unreliable services, doing it again next week. You don’t need cheaper cleaning. You need your time back.

So in December 2025 I started New Leaf. The brief was simple:

Same team every visit. W-2 employees only. Per-square-foot pricing, published on the website. No contract. No surprise rate hikes. No subcontracted help.

Everything else — the crew, the training we built from scratch, the pricing page that shows every dollar — comes from following that brief one decision at a time.

As a Christian, I’ve watched too many businesses chase growth while forgetting the people who make it possible. I wanted to build something different: a company that treats employees with dignity — W-2, fair wages, real growth paths — and treats clients like partners, not transactions.

New Leaf is the first of several businesses I’m building for the long run. The goal is generational impact that lifts everyone it touches: employees, clients, community.

If this is what you’ve been looking for, we’d love to take care of your home.

— Vikelas