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Residential cleaning · Greater Tampa Bay

Breathing life back into your home, one clean at a time.

The same trusted team, every visit — W‑2, background screened, fully insured. Pricing published right here, because you shouldn’t have to call to get a number.

VC
“I called five cleaning companies. None of them showed me the price before I called. So I built New Leaf.”Vikelas · Founder
My home issq ft
$3422,400 sqft × $0.15 per visit
W-2 Employees Only
Background Screened
Fully Insured & Bonded
5.0 Stars on Yelp
It’s rare to find a business that treats your home with as much care as you do.
Barbara L.San Diego, CA · Yelp
You can tell this isn’t just a business to him; it’s a reflection of his character.
Jordan R.St. Petersburg, FL · Yelp
Three projects so far. Professional, courteous, consistently excellent results.
Michael P.Tampa Bay, FL · Yelp
I was overwhelmed before the cleaning. He made the whole thing easy and stress-free.
Bayleigh C.Tallahassee, FL · Yelp
Very thorough, and went above and beyond with my deep clean.
Lori T.Tampa, FL · Yelp
The whole process from quote to payment was a breeze.
Michael T.Austin, TX · Yelp
Can’t believe what I got for the price I paid. Total value for my buck.
Jim G.Tampa Bay, FL · Yelp
Chapter one · the problem

Most cleaning companies send a different stranger every visit.

The crew changes, the standard slips, and you spend Saturday morning resetting expectations. When a different cleaner shows up, the trust you built doesn’t transfer. You’re back to a baseline wariness.

That’s the only problem we built New Leaf to fix.

Chapter two · the promise

Same crew. Same standard. Every time.

Three commitments we don’t compromise on. Not for scale. Not for margin.

The same faces, visit after visit.

Your crew is assigned. You’ll know their names before the second visit. When someone can’t make it, we tell you — we don’t quietly swap in a stranger. They’ll treat your home like you’re watching, even when you’re not.

W-2 employees. Every one.

Paid employees, not contractors. Insured, bonded, background-checked. Better jobs attract better people, and better people stay — which is why your crew is consistent and your home is covered.

Pricing in the open.

Per-square-foot, published above. Same rate, same home, every visit. No surprise deep-clean upgrade three months in. The math doesn’t change.

Ready to meet your crew?

Name and number. We’ll be back within 10 minutes.

Chapter three · how we pay

W-2 only. No exceptions. Ever.

Every cleaning technician at New Leaf is a W-2 employee: paid, bonded, insured, background-checked. No gig apps. No 1099 contractors. No “independent cleaner we sent your way.”

We do it this way because a foundation of trust matters. We’re building a company that feels like a community — kindness, compassion, trust and respect, between us and toward the homes we’re let into. You can’t ask that of someone you treat as disposable.

$22–27
Effective hourly
Trainers earn $27/hr flat
W-2
Employment model
Licensed, bonded, insured
Same crew
Every visit
People who know your home
Chapter four · what it costs

The whole price list. Nothing under it.

Every rate we charge is on this page. Work out your own number, or use the calculator at the top — either way you’ll know before you ever speak to us.

WeeklyMost popular for families with young kids or pets.
0.11/sqft
BiweeklyThe rhythm most clients settle into.
0.15/sqft
Every four weeksLow-maintenance homes, careful homeowners.
0.17/sqft
First visit deep cleanOne-time add-on to your first recurring visit.
+$0.08/sqft

What we never charge for

  • Contracts or minimum terms — stop any time
  • Sign-up, setup or cancellation fees
  • Supplies and equipment — we bring our own
  • Travel inside our service area
  • Weekend or holiday premiums
  • A surprise “deep clean” upsell later on

Two things worth knowing about the numbers above. The rate drops as the home gets bigger — past 1,500 sqft you pay a lower rate on the extra footage, because a large house isn’t proportionally more work. And every job has a $185 minimum, which is what makes a small home worth a real visit instead of a rushed one.

One last thing: 10% of our profit goes back to the community we clean for — to St. Pete nonprofits our own crew picks.

Chapter five · the people

Our crew. One standard.

Not “a technician from a pool of 80.” A real employee, on a real payroll, held to the same written standard on every single visit.

01

The same people

Your home is assigned to a crew, not to whoever is free that morning. They learn the house — which floors mark, which door sticks, where the dog hides.

02

W‑2, not gig

Every technician is a real employee: payroll taxes, workers’ comp, fair wages, a growth path. Nobody in your home is racing a quota.

03

Screened and insured

Background checked before their first visit, and covered by our liability and bonding — so an accident is our problem, never yours.

04

Trained to one checklist

We wrote our own training from scratch instead of buying a franchise binder. Every visit runs the same steps, in the same order, room by room.

Questions? Just want to talk?

One human answers. No call centers.

Email questions@nlcstpete.com ·  Mon–Sat, 7 AM – 6 PM

Why W-2 matters

Most cleaning companies use contractors. We don’t.

When your cleaner is a contractor, nobody can require training, mandate background checks, or guarantee they’ll show up. A W-2 employee is accountable. We can enforce standards, build a consistent crew, and stand behind every visit. It costs more. It’s worth it.

Begin

Your home, on its own terms.

Breathing life back into your home, one clean at a time.

See My St. Pete Price →The whole thing takes ninety seconds.